The best ideas hide in plain sight.
We’re a product engineering studio in Vadodara, India. We look closer at how your business really works, find the better product hiding inside it, and build it with the care of a craft: web, mobile, cloud and AI.
- Fintech
- Healthcare
- Logistics
- SaaS
- E-commerce
- EdTech
- PropTech
- Media
- Manufacturing
Our mark is a pen nib, the tool behind every sketch and every signature. Look again and there’s an i: the breather hole is its dot, the slit its stem. We didn’t add the i. We found it. That’s how we build software, too.
From the first sketch to the final signature.
Strategy, design, engineering and operations from one accountable team, so nothing gets lost between the idea and the product your users hold.
Explore all servicesCustom software development
Platforms, internal tools and integrations shaped around how your business actually works, not the other way round.
02AI & data engineering
LLM features, RAG pipelines, predictive models and data platforms. AI that earns its place because it’s built on your own data.
03Web platforms
Fast, accessible web apps, SaaS products and portals on stacks your team can maintain for years.
04Mobile apps
Native and cross-platform iOS & Android apps with polished UX and offline-first reliability.
05Cloud & DevOps
Cloud architecture, migrations, Kubernetes, CI/CD and cost optimization on AWS, Azure and GCP.
06UI/UX & product design
Research-led interfaces and design systems that people understand at first touch.
Book a free 30-minute discovery call.
We’ll look closely at your goals, risks and the fastest path to value, and tell you honestly if we’re not the right fit.
Every project starts with something everyone missed.
A few recent engagements. Client names stay confidential, so the problem, what we noticed and the numbers tell the story.
All case studiesA patient app that made booking care as easy as messaging a friend
An AI support assistant that resolves most customer questions instantly
A zero-downtime move from legacy servers to Kubernetes on AWS
Look, sketch, write, sign.
A nib sketches the idea, writes the exact line and signs the finished work. Our process does the same, and it starts by looking closer, because most software fails in the gap between what was asked and what was understood.
Book a discovery call-
01
1–2 weeks
Look closer
Workshops and technical audits into your goals, users, workflows and code. The real problem is often one step away from the one in the brief. We find it, then turn it into a clear scope, roadmap and estimate.
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02
2–4 weeks
Sketch
Designers prototype the experience while architects plan the system. We test it with real users before a line of production code is written.
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03
Sprint by sprint
Write
Two-week sprints with a live demo every week. Clean, reviewed, tested code, and full access to our boards, repositories and team.
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04
Ongoing
Sign
We ship to production with monitoring, documentation and handover, then put our name to it: support, optimization and scaling for as long as you need us.
The right tools, not the trendy ones.
We’re pragmatic and technology-agnostic. Every recommendation is based on your team, scale and budget — never on what’s fashionable.
Frontend
- React
- Next.js
- Vue
- Angular
- TypeScript
- Tailwind CSS
Backend
- Node.js
- Python
- Go
- Java
- JHipster
- .NET
- GraphQL
- Laravel
Mobile
- Swift
- Kotlin
- Flutter
- React Native
Cloud & DevOps
- AWS
- Microsoft Azure
- Google Cloud
- Docker
- Kubernetes
- Terraform
- GitHub Actions
Data & AI
- PostgreSQL
- MongoDB
- Redis
- Snowflake
- PyTorch
- LLMs & RAG
- Vector databases
A partner who signs their work.
We measure success by your outcomes. That changes how we staff projects, how we communicate and how we make decisions.
Senior-led teams
Every engagement is led by experienced engineers and designers. No bait-and-switch, no learning on your budget.
Nothing hidden
Weekly demos, shared boards and a direct line to the people writing your code. The only thing we hide is the i in our logo.
Security by default
Secure development practices, code reviews, NDAs and full IP assignment to you from day one.
Built to last
Clean architecture, automated tests and real documentation, so your product stays easy to evolve for years.
Let’s look closer at your idea.
Tell us where you’re headed. Within one business day we’ll come back with thoughtful questions and clear next steps.